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GUGGENHEIM, a zine full of art, culture and humor, was launched to coincide with the loosejoints AW20 collection. It has been guerillaly distributed around the world at loosejoints exhibitions and at the start of the season. Each time vol.1/2/3 was released, it gained a cult-like fan base with its unique article content and design, but as usual, vol.3 took a break (stoned…), and I would like to thank the staff and related parties. This T-shirt was distributed as Memories of "GUGGENHEIM" will be released as an EXTRA EDITION in extremely limited numbers.

The original story of the design is the artwork of Mr. Guggenheim, a man who loves art, culture, and money, who was in charge of curation for vol.1. It will be sold exclusively at the loosejoints online store and the independent E-store "WAAA (WEAREALLANIMALS)" established in Tokyo in 2021.

ABOUT "GUGGENHEIM"

Mr. Guggenheim, a man who loves art, culture, and money. He is a hateful man who collects art regardless of genre categories, such as cubism, surrealism, pop, street, and contemporary. The creative label <loosejoints> curated by him. Its roots lie in culture magazines from the 90s onwards. Tokyo, New York, London, Paris, Berlin... A creative platform born in an era when many inspiring magazines and artists were driving culture together.

In this era when the existence value of magazines is questioned, we want to convey the splendor of the works of the artists who built the "age of magazines", the joy of creating things together, and the joy of owning them. In order to gently connect cultures with artists born in this era. Then, "GUGGENHEIM" was born in order to create and share that sense of value again in the format of ZINE. Together with Mr. Guggenheim, let's create a world where artists can live vibrantly.